“The Class of 2019 [entered] college with high technology an increasing factor in how and even what they learn,” said Charles Westerberg, Director of the Liberal Arts in Practice Center and Brannon-Ballard Professor of Sociology at Beloit College. They may think of the ‘last century’ as the twentieth, not the nineteenth, so they will need […]
Today, so much of our life exists online: we post photos of our meals, share videos of animals becoming unlikely friends, and we even ‘meme.’ However, despite expectations that the first “digitally native” generation would want to shop online, a new study released by IBM and the National Retail Federation found that almost all members […]
Colleges are letting out for the summer, and that usually means campus marketing shuts down across the nation. In the past, it was much more difficult to use student brand ambassadors for summer marketing because a majority leave campus. But with Go Commando you can, because students are always attached to their phones. Go Commando […]
Collecting survey data from Millennials and Gen Z can provide valuable insight into their thought processes, how they spend their time and money, and what is most important to them. However, with a social landscape filled with diversity, it’s essential to know what terms are appropriate (and which are NOT). We’ve broken down some of […]
Lately, there’s been quite a lot of debate about Millennials (ages 18-34) as that enormous swath of consumers makes its way across the economic landscape. But perhaps marketers looking ahead should focus more on Gen Y’s younger counterparts, Generation Z, those currently age 17 and under. Gen Z is smaller in numbers, but there is evidence […]
We’ve all heard plenty about millennials (or Generation Y), those born between 1976 and 1994. But as that generation continues to age, marketers are starting to shift their attention to the next generation—Generation Z, those born in 1995 or later. Some of them are already old enough to be in college, and it won’t be […]
Product distribution, or sampling, is a tried-and-true campus marketing tactic that still has klout with brands who run marketing campaigns on college campuses. Product sampling can be a very successful tactic, but you need to approach it strategically. Here are a few helpful tips approach to run a successful product sampling campaign on campus. HIT […]
We live in an age where information is at our fingertips and we can search for practically anything. However, with all of this stimulus, we can tend to ‘zone out’ or ‘become numb’ to the brands and messaging in those ads, leaving us only focused on skipping over them. How can you stand out? How […]
Email blasts, pop-up ads, video ads, direct mailers, flyers, radio spots… The list of advertising possibilities is endless! But is it really working? We live in an age where information is at our fingertips and we can search for practically anything. However, with all of this stimulus, we can tend to ‘zone out’ or ‘become […]
We live in a world where just about everything is available for purchase at our fingertips. Because of this, brands need to fight harder to gain ‘top of mind’ awareness among consumers. Students consumers can be even more difficult to snag, given their busy schedules and new life stresses. However, despite the all the brand competition, […]
