Marketing to college students can be daunting, especially on university campuses. Young millennials and G-Zens are not typically swayed by traditional advertisements, so companies have to think outside the box. That being said, it is worth the effort. Students who attend universities in the United States have an estimated buying power of $44 billion. Here […]
Understanding Shopping Habits of Gen Z
Just when millennials started to change the way young consumers shop, Gen Z emerged to give shopping a whole new meaning. The digital-since-birth generation is the first generation to grow up “in public” having documented their lives online from early on. As Gen Z grows to account for 40 percent of all U.S. consumers by […]
