Marketing to college students can be daunting, especially on university campuses. Young millennials and G-Zens are not typically swayed by traditional advertisements, so companies have to think outside the box. That being said, it is worth the effort. Students who attend universities in the United States have an estimated buying power of $44 billion. Here […]
7 Millennial Fashion Guidelines
Millennials are soon to become the largest generation, with 73 million people ages 22-37. They also happen to make double the amount of annual apparel purchases than those belonging to the baby boomer generation. Therefore, it is integral for the longevity of merchants to establish relationships with young adults and in doing so, convince […]
